Albany Park is a direct-to-consumer home brand designed for lived-in spaces. I helped lead the visual launch of its new brand identity and flagship sofa across print, web, paid, email, and social.
A film introducing the Kova. Generated with Seedance 2.5, then composited, color-graded, and animated in Adobe After Effects.
The new Kova was a ground-up redesign, with new suspension, a three-layer comfort system, and three firmness levels. This 10-page guide makes that easy to follow. I designed it in InDesign, working with the product and marketing teams to turn technical specs into clear pages, including side-by-side comparisons with the original Kova and modular diagrams of every configuration, from a two-piece sofa to an eight-piece pit. It's organized around four choices (style, layout, firmness, and fabric) so customers can picture their Kova before they order.
Brand Identity / Web Design / Motion Graphics / Print Design / Paid Media
Scope
I worked closely with UX to bring the new brand identity to life across the Albany Park site, assisting in creative direction on all on-site imagery. I helped direct lifestyle photography generation to match the updated visual language, then partnered with UX to make sure image placement, cropping, and pacing supported the site's overall flow and information architecture. Final assets were optimized across desktop, tablet, and mobile breakpoints to hold up responsively at every screen size.
I designed and prepared print-ready swatch cards for 35 new fabric introductions, building a consistent layout system to house fabric swatches, product details, and QR codes across the full collection. Each card was constructed with bleed, trim, and safety margins as well as standardized typography and copy hierarchy.