A Timbuk2 commercial that made its way from my After Effects timeline to Amazon Prime and Disney+. Starting with a library of influencer footage, I shaped the raw content into a story, cutting for rhythm and pacing until every beat landed. I generated the audio in ElevenLabs and timed it tightly against the visuals, so sound and picture move as one. From the first trim to the final export, I owned the piece end to end, turning creator content into a brand moment.
Video Production / Post-Production / Sound Design / Content Curation / Broadcast Delivery
Scope
Every sale needs a story, so I started with the setting. Working in Nano Banana Pro, I wrote the prompts and art directed each scene myself, choosing the palettes, the environments, and that golden-hour glow to make a commute, a boardwalk, and a city crosswalk feel like the last long weekend of summer. From there, I pieced everything together in Figma, pairing the photography with bold type and one warm orange accent, so the offer reads at a glance without overpowering the imagery. Then I adapted each concept across every size and placement paid platforms demand, so the campaign feels just as considered in a tiny story ad as it does in a full feed post. This is one example from the promotional campaigns I design for Timbuk2 regularly.