When MECHA Chocolate opened its flagship storefront in downtown Haddonfield, New Jersey, the windows became the shop's first introduction to the street. I designed custom vinyl window graphics for the space, working closely with the store's interior designer so the graphics felt like part of the interior rather than an addition to it. Together we considered sightlines, scale and how the vinyl would read from the sidewalk and from inside the shop, making sure the design balanced visibility with the warm, crafted feel of an artisan chocolate brand. The result gave passersby a clear, inviting first impression and carried MECHA's identity from the storefront glass into the shop.

Scope

Window Vinyl Design / Retail Signage / Interior Design Collaboration